Apple is poised to make a significant impact on the foldable smartphone market with the anticipated launch of its first foldable iPhone. Analysts predict this move could inject much-needed momentum into a segment that has recently seen a decline. Although global shipments of foldable smartphones fell by 8% in the first half of 2026, industry experts remain optimistic about a recovery in the latter half of the year. The total shipments for 2026 are expected to reach approximately 23 million units, with continued growth projected into 2027.
Industry analysts are confident that Apple will quickly secure a significant market share following the release of its foldable device. According to Smart Analytics Global, Apple could capture 25% of the global foldable smartphone shipments by the end of 2026, a figure that may rise to around 41% in 2027. Despite the promising outlook, Apple’s foldable iPhone is likely to encounter initial supply challenges due to the intricate nature of foldable technology manufacturing. Additionally, its expected price tag of over $2,000 could constrain demand and limit its availability to select markets initially before a broader global rollout.
The introduction of Apple’s foldable iPhone is expected to transform the competitive dynamics of the smartphone industry. Research firm IDC forecasts that Apple’s entry could make foldables one of the fastest-growing segments in the market. By 2027, Apple is anticipated to ship more than 17 million foldable iPhones, potentially securing around 40% of the global foldable market. Overall, IDC projects that the foldable smartphone market will grow to 22.9 million units in 2026, marking a 12.6% increase, and is expected to reach about 27 million units in 2027 with an 18% growth rate.
The potential launch of Apple’s foldable iPhone may also present a formidable challenge to established players in the foldable market, such as Samsung, Huawei, Vivo, and Xiaomi. Reports indicate that Apple’s inaugural foldable model could feature a 5.5-inch cover display and a 7.8-inch foldable main display. Other anticipated features include Touch ID, an A20 Pro chip built on a 2-nanometer process, and dual 48-megapixel cameras.
Should Apple successfully navigate manufacturing complexities and address the high pricing hurdle, its entry could significantly invigorate the foldable smartphone category. This strategic move could quickly elevate Apple to a leading position in the market, offering a substantial boost to the foldable segment as a whole.
