Saudi Arabia’s Air Connectivity Program (ACP) has entered into a memorandum of understanding with the luxury airline beOnd to potentially introduce direct all-premium flights from Red Sea International Airport to six key cities across Europe. This strategic move aims to establish direct links with London, Paris, Milan, Munich, Zurich, and Moscow, thereby enhancing international accessibility to the Red Sea region and boosting the Kingdom’s tourism ambitions.
The agreement was formalized at the Farnborough International Airshow 2026 in London and marks a significant step in Saudi Arabia’s broader strategy to enhance global air connectivity. This initiative is aligned with Vision 2030, a national development plan aimed at diversifying the economy and promoting tourism as a key economic driver. By improving air access, the partnership is expected to attract more visitors, contributing to the growth of Saudi Arabia’s tourism sector.
Officials involved in the agreement have expressed that the collaboration with beOnd is designed to increase the number of international tourists, provide more travel options, and elevate the Red Sea’s status as a premier luxury travel destination. This initiative is anticipated to foster long-term economic benefits by strengthening the aviation and tourism sectors, which are pivotal to the Kingdom’s development goals.
beOnd, known for its focus on premium leisure travel, has stated that this partnership underscores its dedication to supporting Saudi Arabia’s tourism objectives. The airline is committed to expanding high-end travel services within the Kingdom, aligning with their ambition to offer exclusive travel experiences to discerning customers.
